Would YOU Buy a Recycled Toothbrush?
Striking a balance between doing good in the world and keeping shareholders happy isn’t always easy. The manner in which sustainability and philanthropic efforts are marketed can impact company value.
The decision to give to charity or develop a more sustainable product should not depend solely on a corporation’s bottom line, but it is certainly a factor. That can complicate the situation for managers who must balance between doing good and keeping shareholders happy, says Sachin Modi, an associate professor in Iowa State University’s College of Business.
